This film takes a vital look at how boys become men in 2019. It revisits the moments from toddler to teenager—familiar to many boys and their parents—that shape the life of a young man. From the moment he’s told that “boys don’t cry” at an early age, he’s molded to fit an outdated construct of masculinity and to look and act in a way that betrays what he really feels. As the film progresses, we see in tragic detail how a boy with such brilliant potential is emotionally compromised—slowly and deliberately formed to become nothing more than an alpha predator.
Even though it's impossible to transmit the HIV virus through food or drink, only 50% of Canadians would eat a meal prepared by someone they knew to have HIV. The truth is, despite 30 years of education and awareness, people still don’t understand even basic facts around how HIV is transmitted.
To challenge this ignorance, we invited Canadians to dine at June's, the world's first-ever HIV-positive eatery, named after Case House founder June Callwood. June's was staffed by 14 brave, HIV-positive volunteers who came from all walks of life with little to no cooking experience. Everything they needed to know, they learned from Matt Basile, head chef and owner of Fidel Gastro’s.
We also collaborated with an Oscar-nominated director to create a moving documentary about the June’s experience. The doc premiered in cinema and was soon after picked up by HBO Canada, ensuring our message reaches even more people.
Every day in Canada, kids dream big.
From driveways to backyard ponds, they imagine themselves scoring the glorious, game-winning goal just like like their hockey hero.
We used this insight to introduce Scotiabank as the title sponsor of the 2016 World Cup of Hockey in Toronto.
How do you describe the unique taste of Boneshaker with only one advertising slogan?
You can't.
Product supporter of the arts, and the artist in all of us.
Ornge (not a typo) is an air ambulance service in Ontario that saves thousands of lives every year by providing top-quality care en route to hospital.
Although it’s a almost a decade old now, it’s still one of my faves.
